PORTUGUESE FASHION IN LAS VEGAS
From 15 to 17 August, the gambling capital is hosting yet another edition of Magic, Market Week Las Vegas, which will once more have a strong Portuguese presence. Boom Bap Wear - Daily Day - Inimigo Clothing - Katty Xiomara – Koll3KT – Maloka – Qvinto - are the seven Portuguese companies that are travelling to the American continent supported by Associação Selectiva Moda, as part of the From Portugal international project.
From 15 to 17 August, seven Portuguese clothing brands will make their presence felt at the second annual edition of what is the largest and most influential fashion event in the USA. – Magic, Market Week Las Vegas. This initiative is promoted by the Associação Selectiva Moda, within the internationalisation project From Portugal that, since 2004, coordinates the participation of Portuguese companies in this market.
Boom Bap Wear (Liberty) - Daily Day (Stitch) - Inimigo Clothing (Project) - Katty Xiomara (Project Womens) – Koll3KT (Liberty) – Maloka (Stitch) – Qvinto (Mrket) – are the seven Portuguese companies attending Magic, Market Week Las Vegas, spread between 5 events.
Exclusive hand-painted items (tie-dyed, drawings and slogans) stand out among the different looks brought by Boom Bap Wear to Las Vegas. “Magic Las Vegas is an event with great challenges, taking place in a country with strong growth and support for the fashion market. It is an excellent opportunity to find new professional buyers, to analyse market trends and to position our products competitively, all in one space. For the general public, it provides an unmatched opportunity to get first-hand knowledge of new market trends for spring/summer 2017”, says Ricardo Santos, from the company’s marketing department. “Encouraging new contacts and promoting the best businesses are our main objectives. We also wish to give greater visibility to our brand, keeping up what we have managed to achieve until now with considerable success”, he adds.
On its return to Magic, Daily Day presents its main new products for spring/summer 2017. “It is attractive to work in the American market, as it is a market of scale and diversity, which presents different viable opportunities for the sale of Daily Day collections. We wish to attract attention based on the quality and simple and clean aesthetic of our collections, so that we manage to get orders placed and thus start marketing Daily Day in the American market”, explains Mee Young. What stands out in this collection are their designs with simple and functional cuts, for day-to-day life, with high quality finishes and raw material. These are timeless designs that apply to a range of age groups. Blouses in natural silk and cotton. Jackets and dresses with unique and distinctive details.
A familiar presence at this event, Inimigo Clothing’s objective is to consolidate its presence in this market. “The objective behind our participation is the consolidation of our brand’s position in the American market. Our expectations are positive, and we expect a growth of around 30% in the American market”, says Simão Soares, the brand’s sales manager. T-Shirts, polo shirts, sneakers, coats and knitwear are the highlights of this new collection.
Katty Xiomara is presenting the main highlights from its summer 2017 collection in Las Vegas. “Our participation is due to the fact that we already have some clients in this market. We hope to obtain new clients, especially on the west coast of the US”, says the designer.
A regular presence at this event, Maloka is presenting its women’s fashion collection for next summer, where the creative cuts, mixtures of materials and refined details stand out, complemented by a palette of fresh colours. “Our main objective is to develop new opportunities and increase the number of sales in the USA”, says Felicidade Carvalho.
Making their debut at Las Vegas, Qvinto is bringing their summer 2017 collection for men to the American market, consisting of swimming shorts, shirts (cotton, linen and denim) and linen t-shirts. “Our brand is the reflection of the contemporary man interested in a lifestyle that is sophisticated, yet casual. Our collection seeks to reflect the roots, history and culture of Portugal. In all of our design, we represent a new Portuguese standard”, explains João Filipe Jorge, the company’s managing partner. “The choice of this fair is due to our interest in entering into the North American market and in order to have the best benchmarks relating to the organisation. The experiences and feedback of other companies and brands at ASM and with Magic have been highly positive and we have great expectations about our first international participation”, he adds.
With two annual editions and a wide range, Magic, Market Week Las Vegas brings together the main players in the international fashion industry.
One more Portuguese company will also exhibit at this fair: Triwool.
The participation of 7 Portuguese companies in another Magic, Market Week Las Vegas event is organised by From Portugal 2015-2016, an initiative promoted by Selectiva Moda Association and by ATP – Associação Têxtil e Vestuário de Portugal (Association of Textiles and Clothing of Portugal), which aims to promote the internationalisation of Portuguese companies in the fashion area. The From Portugal 2015-2016 project is financed by Portugal 2020, under Compete 2020 - Operational Programme for Competitiveness and Internationalisation. The value of eligible support totals EUR 13,051,072.83 of which EUR 7,210,717.74 are provided by the European Union through the European Regional Development Fund.
