Associação Selectiva Moda
Cookies help us offer our services. By using this website you are agreeing with our Cookie Policy. Learn More

Portuguese textiles at Première Vision are an example of sustainability and innovation

It is the largest textile fair in the world, and Portugal promises to take the lead. With more than 40 companies participating, the "From Portugal" entourage will be at Première Vision Paris, from February 12th to 14th, affirming the Portuguese industry as one of the great international leaders, especially regarding innovation and sustainability.


Held twice a year, Première Vision Paris is a great meeting point for the entire international textile industry. Among the exhibitors are the sector’s largest companies, ready to present the main novelties and the upcoming market trends.

The next edition, scheduled for February 12, 13 and 14, will be no exception, and the Portuguese delegation prepares its presence at the Paris-Nord Villepinte Exhibition Center with the utmost care. Present at the event, on board of Associação Selectiva Moda’s "From Portugal" project, will be a large group of companies, made from the sector’s heavyweights and emerging companies, in a representation that goes from fabrics to knitwear, thread and accessories.

A.Sampaio, Acatel, Adalberto Sampaio, Albano Morgado, Avelana, Bordados Oliveira, Envicorte, Familitex, Filasa, Gierlings Velpor Idepa, J. Caetano & Filhas, JFA, Joaps, Lemar, LMA, Luís Azevedo, Lurdes Sampaio, NGS Malhas, Orfama, Otojal, Paulo de Oliveira, Penteadora, RDD, Riopele, R. Lobo, Siena, Sidónios, Soeiro, Somelos, SMB, Tessimax, Texser, Têxtil António Falcão, Tintex, TMG, Trimalhas, Triwool, Troficolos, Trifitrofa and Wat are the “From Portugal” representatives at Première Vision.

With 50 to 60 thousand visitors expected, the fair will be a unique opportunity for the Portuguese companies. "Paris is internationally known as the fashion capital and Première Vision is a must! The fair is a showroom for our products and a privileged channel to reach potential customers," explains Patrícia Magalhães, Troficolor’s Head of International Business.

In addition to following the major fashion trends, the Portuguese companies’ novelties place a great bet on innovative and sustainable solutions. An example of this is Lurdes Sampaio. "We are going to present a 100% innovative recycled foam mesh. In addition, we will also bring our “green selection” line, with many sustainable proposals" explains Conceição Sá, the company’s CEO.

NGS Malhas also makes sustainability a central part of its strategy. "The new collection has a reinforcement of sustainable materials, and we continue to bet on exquisite blends," says Sara Pinto, the company's commercial director, who at Première Vision hopes to attract more customers from the main European markets.

In this return to nature, surprising innovations are in store. Joaps, for instance, is presenting some articles made from corn stalk or yak’s hair fibres. "We have increased our collection and our bet is placed on sustainable and functional fibres" explains Carla Araújo, the company’s commercial and marketing manager.

A.Sampaio is also bringing some sustainable novelties to the fair. "Sustainability is no longer a new concept for us, but we have new articles, made from recycled polyester and hemp meshes. We’re also applying new finishes to our sustainable meshes", explains João Mendes, the company’s administrator of, which at Première Vision will also present a line of high-end products.

Sustainability is definitely one of the market’s major trends, and Portugal wants to be an example. "The customers who visit us are very different. We have to carry a wide variety of products. There is, however, a great market urgency for recycled and sustainable materials, and we will place a strong focus on this segment," explains Ricardo Ferreira, Siena’s CEO, a textile company from Santo Tirso.

Another example of the same strategy is Envicorte, a textile company specialized in pleats and accessories. "We are going to bet on more technical and recycled fabrics," reiterates António Carneiro, the company's manager, who in Paris hopes to increase the company’s export volume.

But beyond the environmental responsibility and innovation, the Portuguese textile industry also wants to prove that it is increasingly versatile and a quality symbol. Therefore, there are several companies presenting new products and collections. An example is Texser. "We are going to show our spring/summer 2020 collection. We will present essentially fabrics for shirts, but we are also manufacturing curtain fabric" says Maria Pimenta, the company’s CEO.

Acatel, a company specialized in prints, also has some new proposals in the bag. "We are going to present new designs, made from greener fibres, and new techniques that allow water and energy savings in the stamping process", explains Rui Cepa, the company’s commercial director.

In the manufacturing sector, oriented to Private Label, J.Caetano also prepares to present novelties to the buyers and designers present at the fair. "We will have men's shirts, dresses, blouses and ladies' skirts," explains Afonso Duarte, the company's commercial director, who hopes to establish contact with international fashion brands. 

At Wat's stand, the strategy also involves a combination of technology and environmental responsibility. "We will present products where we use techniques like Bonding, Laser Cut, Flatlock and Ultrasonic Welding. We will focus on technical textiles, as well as sustainability and organic products," said Ricardo Almeida, the company’s CEO.

R. Lobo will also present its new collection. "It’s an opportunity to show the customers next season’s novelties", emphasizes Carla Lobo, the company's manager, who hopes to increase their products’ presence in foreign markets.

Counting with the presence of buyers from around the world, the Portuguese companies leave with the expectation of conquering new markets and increase the export volume. "We expect to make new contacts, both from the French market and internationally," explains Cristina Fonseca, Otojal group’s International Sales Manager, noting that the French market already accounts for 15% of the company's turnover.

"We already have scheduled meetings and good expectations. The French market is already significant for us, but we want to establish contacts with other countries," says Antonieta Barbosa, Soeiro’s CCO, a garment company that will also seek to stand out for its commitment to sustainable products, such as Organic Cotton, Ecovero Viscose and Seaqual Polyester.

The Portuguese companies participation in Première Vision is an initiative of Selectiva Moda and ATP - Textile and Clothing Association of Portugal, which aims to promote the internationalization of Portuguese fashion companies. The project “From Portugal” is co-financed by Portugal 2020, under Compete 2020 - Operational Program for Competitiveness and Internationalization, with an eligible support amount of €12,118,285.17, of which €6,695,352.55 comes through the European Regional Development Fund.