PORTUGUESE COMPANIES WITH POSITIVE EXPECTATIONS FOR MAGIC LAS VEGAS
Araújo Irmãos, Bamburi, Fiorima, Red House, and Wonder Raw are the companies in the FROM PORTUGAL delegation to participate in another edition of MAGIC LAS VEGAS to be held from February 13th to 15th in the United States of America.
Considered a strategic fair for Portuguese companies interested in expanding their commercial relations with North Americans, the MAGIC LAS VEGAS fair is returning for its 90th edition: which promises many new features regarding the organization of the fair and international reference buyers. There are plenty of reasons for Portuguese participation in the event where sustainability and design are watchwords.
Wonder Raw is in MAGIC LAS VEGAS for the third time. “We feel that it is a fertile fair both for our brand in isolation and for all Portuguese or even European brands”, argues Luís Oliveira.
“The consistency of our participation in this type of event is important, so we hope that in this edition, it will be possible to do some business”, says Luís Oliveira, noting that Wonder Raw will present an oversized t-shirt and a pallet of new colors in your products as a novelty in Las Vegas.
The one making its absolute debut at MAGIC LAS VEGAS is Araújo e Irmãos, which, says Conceição Araújo, intends to “reach more and better in the North American market. “The European market represents around 95% of our sales, with the North American market still emerging. We expect to increase its share with this participation”.
Without wanting to go ahead with all the new things in Las Vegas, Araújo e Irmãos also reveals that it will present a range of sustainable products in materials such as organic cotton and natural dyes.
Another first participant in MAGIC LAS VEGAS is Bamburi. António Castanheira decided to advance to this event due to the good feedback received. “Last year, we participated in Project, but this year, we decided to go to Magic as it seems closer to our strategy”, admits. With a remarkable range of leather products that, says António, “are distinguished by their quality and irreverence”, Bamburi hopes to assert itself in the North American market.
The participation of Portuguese SMEs in MAGIC is an initiative of Seletiva Moda and ATP - Associação Têxtil e vestuário de Portugal, which aims to promote the internationalization of Portuguese companies in the textile sector. This fair is in the From Portugal project, within the scope of the application presented to the Portugal 2030 joint internationalization projects.