SMF PRESENT IN BRANDERY

The 6th edition of the Catalan saloon counts with the presence of the Portuguese company SMF Jeans – integrated in an initiative from Associação Selectiva Moda in the scope of Qren.

Strong colours and flower patterns are some of the trends of the Spring/Summer collection 2012 which Semáforo Jeans will present in this fair. In this participation SMF Jeans takes its Spring/Summer collection 2012 to Catalonia. It is a collection characterized by color blocks – strong colors and flower patterns are the motto to a young, dynamic and funny collection. In order to accentuate the feminine character of the collection laces, satins and transparencies are a big trend.  
The casual style is a trend in the line of the jeans of the brand, maximizing the daily confort. 
The explosion of colors characterizes the male collection that takes the brand to Barcelona – light tones contrasting with strong colors such as green, pink and orange. 

This is the 6th edition of the fair The Brandery, organized by Fira Barcelona, which will be held from the 27th to the 29th January in the Montjuic in Barcelona.

The participation of the Portuguese companies in The Brandery is an initiative of Associação Selectiva Moda with the support of communitary fundings (QREN), inserted in the project From Portugal. Associação Selectiva Moda is an entity which promotes the internationalization of Portuguese companies and counts, in 2012, with a program of 68 international actions in 25 distinct markets, targeting the areas of threads, tissues and accessorize, fashion, home textiles and technical textiles with an investment of 8,85 million euro.