PORTUGUESE TRENDS BRIGHTEN UP MODE CITY PARIS
"Coral" is the motto for the forthcoming edition of Mode City Paris, an optimistic, modern and very colourful edition of the event. From 5 to 7 July, Porte de Versailles will be transformed into a Californian beach, and will be presenting the leading trends for Spring/Summer 2015. At this year's event, four Portuguese companies will be bringing added sparkle and glamour to this colour palette. Iora Lingerie, Latitid, Only You and Paulo Quebra Unipessoal will be travelling to Paris with support from the Selectiva Moda Association as part of the "From Portugal" internationalisation project.
"Coral" is the motto for the forthcoming edition of Mode City Paris, an optimistic, modern and very colourful edition of the event. From 5 to 7 July, Porte de Versailles will be transformed into a Californian beach, and will be presenting the leading trends for Spring/Summer 2015. At this year's event, four Portuguese companies will be bringing added sparkle and glamour to this colour palette. Iora Lingerie, Latitid, Only You and Paulo Quebra Unipessoal will be travelling to Paris with support from the Selectiva Moda Association as part of the "From Portugal" internationalisation project.
Iora Lingerie, Latitid, Only You and Paulo Quebra Unipessoal will be revealing their top new trends and styles for Spring/Summer 2015 at Mode City Paris. Innovation, comfort and design, and always with a focus on the needs of the modern woman, are the main features of these Portuguese designers' creations.
For its return to Paris, the Portuguese brand Only You will be presenting its concept of women's pyjamas. The brand will be exhibiting its casual and sophisticated Funny line and its Mãe (Maternity) line, intended specifically for mothers-to-be and new mothers. "We would like to invite everyone to visit us and discover our new organic baby products that ensure all the comfort and affection they need," affirms Sara Ramos, from the company's sales department. "The product is totally Portuguese, from design to raw materials and production, ensuring considerable added value. At this edition of Mode City, we are hoping to strengthen existing relationships with our customers and expand our network of partners and countries where we do business," she adds.
Another repeat exhibitor, Paulo Quebra Unipessoal will be taking its Gatinna, Gattina Fresh and Laura Ashley lines to Paris. "We are hoping that the fair will help us increase our business in France and expand into new markets," affirms Paulo Quebra, who runs the company.
Newcomers to this scene, Latitid will be exhibiting in Paris for the first time. The Portuguese beachwear brand will be presenting its product line, with the spotlight on bikinis, swimming costumes and beachwear, with an exclusive design and unique concept, combining sun, beach and sea, with different textures, vibrant colours and prints inspired by various places from around the world.
This edition of Mode City Paris will feature an exhibition area measuring 25,000 m2 and will be attended by 500 exhibitors from 35 different countries who will be visited by some 15,000 buyers from 113 different countries.
The participation of Portuguese companies in Mode City Paris, is an initiative promoted by Associação Selectiva Moda with the support of EU funds (NSRF - COMPETE), under the From Portugal project, and is part of a series of more than 65 international activities planned for 2014, covering the entire textile and fashion industry, spread over four continents – Europe, Asia, Africa and America – with a total investment of 9 million euros.
