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SUMMER COLOURS MADE IN PORTUGAL

The summer edition of the Who's Next trade show takes place from 4th - 7th July in Paris. The Porte de Versailles will stage the showcase of new trends for Spring/Summer 2015 with thirteen Portuguese companies in attendance - Ana Sousa - Ballentina - Blackspider - Cheyenne - Cristina Barros – Eva & Ava - Givec - Luís Buchinho - Maloka - Pé de Chumbo - Susana Bettencourt - Tiffosi -TMCollection - as part of an initiative promoted by Associação Selectiva Moda, under the From Portugal project.

The summer edition of the Who's Next trade show takes place from 4th - 7th July in Paris. The Porte de Versailles will stage the showcase of new trends for Spring/Summer 2015 with thirteen Portuguese companies in attendance - Ana Sousa - Ballentina - Blackspider - Cheyenne - Cristina Barros – Eva & Ava - Givec - Luís Buchinho - Maloka - Pé de Chumbo - Susana Bettencourt - Tiffosi - TMCollection - as part of an initiative promoted by Associação Selectiva Moda, under the From Portugal project. 

The largest Portuguese committee ever will be attending the summer edition of Who’s Next Paris. Thirteen Portuguese companies will be taking the quality, design and creativity which characterise made in Portugal products, which are increasingly valued and recognised internationally, to Paris. The Portuguese committee will be showcasing a varied and comprehensive range of products, from men and women's apparel, jeanswear, designer fashion, accessories and jewellery. 

Ana Sousa - Ballentina - Blackspider - Cheyenne - Cristina Barros – Eva & Ava -  Givec - Luís Buchinho - Maloka - Pé de Chumbo - Susana Bettencourt - Tiffosi - TMCollection – are the thirteen companies making up the Portuguese delegation travelling to Paris, as part of the From Portugal internationalisation project, an initiative by Associação Selectiva Moda, with the support of the NSRF and Compete.

Women's fashion is represented by the Ana Sousa, Ballentina, Blackspider, Cristina Barros, Eva & Ava, Givec, and Maloka brands. The latter is making its debut at the trade show, presenting a collection characterised by creative cuts, mixes of materials and exquisite details, where the quality and comfort of the materials are always a priority.

Two of the Portuguese industry's most emblematic brands will be representing jeanswear – Cheyenne and Tiffosi

Designer fashion will be showcased by Luís Buchinho, Pé de Chumbo, Susana Bettencourt and TMCollection

«Cocktail Dresses» are the highlight of the collection showcased by Luís Buchinho at Who’s Next Paris. “Paris continues to be the largest epicentre for capturing international clients and attending this trade show enables us to showcase our collections to a wide variety of markets, in particular to a large number of heterogeneous clients”, explains Carla Reis, who manages the brand. “We have very high expectations, insofar as we have been growing since first attending the event in January 2013”, she adds. 

Susana Bettencourt is back at Who’s Next Paris. Bargello (Florentine) embroidery is the inspiration for Spring/Summer 15 – Realignment – which by definition is Craft versus Digital. Yellow, aquamarine, black and white strengthen the concept and for the first time Susana Bettencourt combines innate craft and digital language in a single garment. Accessories and handmade jewellery are the pieces highlighted. 

Natural cool fabrics, are the proposal for Spring/Summer 15 by TMCollection, which is making its debut in Paris. The collection is characterised by a pastoral and ethnic chic-inspired approach, with particular focus on dresses, trousers and tunics with embroidery and exclusive prints in silk, cotton and linen. 

Who's Next Paris is an event not to be missed for fashion industry professionals. It covers all market sectors: womenswear, urbanwear, menswear, accessories and footwear. More than just a trade show, it is an essential reference point for presenting the main trends. It features around 2000 brands and welcomes approximately 58,000 visitors. 

The participation of Portuguese companies in Who’s Next Paris, is an initiative promoted by Associação Selectiva Moda with the support of European funds (NSRF - COMPETE), within the From Portugal project, and is part of a series of more than 65 international activities planned for 2014, covering the entire textile and fashion sector, spread over four continents - Europe, Asia, Africa and America - with a total investment of 9 million Euros.

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