PORTUGUESE FASHION IN THE SPOTLIGHT AT BERLIN FASHION WEEK.
From the 14th to the 19th of January, the German capital will be breathing fashion as it becomes the meeting place for clothing designers and the fashion industry around the world, with Berlin Fashion Week. In this edition, we highlight two high points for this fashion week: Bread & Butter Berlin and Premium Berlin. Three Portuguese brands will be participating in these two exhibitions, which are making their presence in Berlin with the support of the Selectiva Moda Association, as a part of the From Portugal internationalisation project.
From the 14th to the 19th of January, the German capital will be breathing fashion as it becomes the meeting place for clothing designers and the fashion industry around the world, with Berlin Fashion Week. In this edition, we highlight two high points for this fashion week: Bread & Butter Berlin and Premium Berlin. Three Portuguese brands will be participating in these two exhibitions, which are making their presence in Berlin with the support of the Selectiva Moda Association, as a part of the From Portugal internationalisation project.
From January 14th to the 19th, Berlin will once again be the meeting place of the fashion world. Twice a year, Berlin Fashion Week turns the German capital into the international fashion stage for the presentation of new trends. Being featured during this week will be two exhibitions: Bread & Butter Berlin and Berlin Premium, which will include in this winter edition the participation of three Portuguese companies.
The Bread & Butter Berlin, will be presenting itself in this edition under the motto "Ich bin ein Berliner". A speciality exhibition for Street and Urban Wear; which usually beholds a unique portfolio of brands. Lightning Bolt and Gab's Design, are the two made-in Portugal brands that will be present in the German capital.
With a regular presence at this event, Lightning Bolt, will present the new lines of its Autumn / Winter 2014 collection, which brings the island to the continent, mixing the Hawaiian feeling with the proven glory of the magic of the Pacific Northwest. The color palette includes the earth tones of the heart of the American coastline, the blue of the North sea, the green of the deep forest along with patina tones acquired by the sun and by the passing of time. With respect to materials, the choice falls on durable and comfortable fabric, that adapts perfectly to all climates. Showcasing the soft terry fabric, waterproof nylon, flannel, cashmere, merino wool and lambswool. "Departing from the accomplishments of the great legends that made the 70s a decade of transition, the surfers, the climbers and the restless traveler, we are proud to announce the new Autumn / Winter collection as our ode to the war cry of the bold traveller and adventurer," says Maria João Nogueira, the public relations coordinator of brand.
Debuting at this exhibition, Gab's Design presents its brand "Fame On You". Specialists in T-shirts with bold and sophisticated prints, where each creation is a work of art. "We will being present new lines, with special emphasis on the new designs for ladies", reveals Jorge Pinheiro, representative of the brand. "Our expectations are very positive for this edition of Bread & Butter Berlin", he adds.
Premium Berlin is an exhibition targeted at the segment of haute couture, which is held twice a year. In this edition, where the trends for Fall / Winter 2014-15 will be presented, there will be about 900 brands in exhibition, 25% of which are new exhibitors.
The Portuguese brand Dielmar is one of the stars in the portfolio of Premium Berlin. Shirts, pants, jackets, suits and vests for men, are some of the products manufactured by the brand, where elegance is the watchword. The brand boats elegant and sophisticated models, presenting a collection that reveals a duality of style between the timeless classic and contemporary, obtaining a concept of refinement and unique elegance.
The participation of Portuguese companies in Berlin Fashion Week is an initiative promoted by Associação Selectiva Moda with the support of Community funding (NSRF), within the From Portugal project, which is part of a set of over 65 international actions scheduled for 2014, which cover the textile and fashion trade, spread across four continents - Europe, Asia, Africa and America - with a total investment of 9 million Euros.
