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PORTUGUESE CHILDREN’S FASHION WITH MASSIVE ATTENDANCE IN PITTI BIMBO

A&J, Cotton Moon, Dr KID, FS Baby, Meia Pata, Naturapura, Noese, Phi Clothing and Wedoble are the Portuguese companies present from the 22nd to the 24th June in another edition of Pitti Bimbo, which is back to Fortezza da Basso in Florence. 

After a debut above all expectations it is with new impulse that Cotton Moon, specialized in pyjamas and night gowns for the whole family, returns to Pitti Bimbo for its second participation in the renown children’s fashion international trade fair.

“We have very high expectations as in the last participation we suffered a lot with the limitations imposed by the pandemic. In spite of that, it was great so on this new edition we are counting on a total return to the normality of the fair”, explains Susana Cunha de Guimarães, the brand co-founder. The Portuguese company will take the collection “Cherry Berry Summer Jam” to Florence, where, explains Susana, “children and what makes them happy are, once again, the stars. This time we propose the family to gather in the kitchen to prepare delicious jams. The long night gowns with balloon sleeves made with 100% cotton and Portuguese traditional lace are still the strength of the collection, which is dressed in light shades… there will be plenty of blue and white, beige, raspberry, classic stripes and checked patterns. The collection also counts with models for adults”, she concludes.

Also thrilled is the enthusiastic and already experienced FS Baby which, in this edition, will count with the support of the brand’s Italian agents which “will be present in the stand to give some support because they have also scheduled some meetings”, explains Rodney Duarte, the brand’s export sales manager. “Our focus has been the same ever since the beginning of our activity in 1993, always with a positive posture, trying to increase our internationalization by keeping up with the news and never forgetting innovation”, states Rodney Duarte. FS Baby will take its new Spring / Summer 2023 collection to this edition of PITTI Bimbo. It increases its bet in beachwear, organic and sustainable materials.

Wedoble, which takes part in Pitti Bimbo for twelve consecutive editions, considers that “Italy is Wedoble‘s biggest market and the country where we have more resellers: we have showrooms in Milan, Venice, Siena, Rome, Naples and Palermo and it makes all sense to present our collection in Pitti. It is a meeting point with agents and clients and an opportunity to meet the most part of our clients face to face”, explains Márcia Pacheco, brand manager. The Portuguese company specialized in newborn presents its collection “Breath of Light” which, describes Márcia Pacheco, “presents seamless and super comfortable baby wear, the use of blend and colourful yarns, always emphasizing the sustainability of materials”.

The participation of small and medium scale companies in PITTI is an initiative from Seletiva Moda and ATP – the Portuguese Textile and Clothing Association , which aims to promote internationalization of Portuguese companies in the Fashion Areas. The project “From Portugal” is co-founded by Portugal 2020 in the scope of Compete 2020 - Operational Programme for Competitiveness and Internationalization and Lisboa 2020 – Lisbon’s Regional Operational Programme. There is an amount of eligible support of 6.648.794,78 €, 3.735.305,80€ of which come from the European Regional Development Fund.