MUNICH FABRIC START WELCOMES A STRONG COMMITTEE FROM PORTUGAL
António Manuel De Sousa, Aspecto, Calvi Wholesale, Casa Da Malha, Fitecom, Lemar, Marjocri, MMRA, Modelmalhas, Paulo De Oliveira, Riopele, Sanmartin, SM Senra, Somelos, Tessimax, TMG Lab, Top Trends, Tricothius, Trimalhas and Troficolor are the companies from the FROM PORTUGAL delegation to participate in yet another edition of Munich Fabric Start, to be held in the German city of Munich from August 30th to September 1st.
A recent and strong commitment by the organization of the German fair divided it into two areas - the traditional one is about fabrics and accessories and the other dedicated to the sourcing area. And it is with enthusiasm that Portuguese companies return to Munich Fabric Start where they will present firsthand their Autumn-Winter collections.
After returning to the fair with its stand in the last edition, Troficolor explains that “Troficolor's internationalization strategy involves a strong commitment to attracting new customers and consolidating existing commercial relationships in this market. We also count on the visit of customers from other markets, so it will be another opportunity to make our products known and strengthen our presence and brand in the international context”, defends Daniel Azevedo, the company's export sales manager. As for the novelties, Troficolor bets on the concepts of challenge and innovation for the FW 23/24 collection. “We remain committed to environmentally friendly fibers. BCI cotton, GOTS/OCS certified organic cotton, GRS/RCS certified recycled cotton and polyester, TencelTM and Hemp, as well as natural dyeing processes such as plant-based indigo and mineral dyes. We highlight the quilted types of denim with various formats and jacquard look articles with different designs suitable for different styles”.
A strong presence at Munich Fabric Start, Lemar returns to the event to “boost the collections in a context of greater proximity”, says José António Ferreira, manager of the German market. “We know it is a market with a strong environmental conscience and, despite a trend, this sustainable wave is much more than that! To respond to this need for materials with less environmental impact, we will present our fabrics produced with recycled fibers and with accelerated decomposition”, concludes the Lemar employee.
Despite considering the Munich Fabric Start “very late due to the anticipation of the PV”, TMG Lab expects “a positive edition and with a lot of demand in the piece made in Portugal”, hopes Alexandra Ferreira. At the Munich fair, the company highlights “direct integrations of recycled natural and synthetic fibers, keeping the focus on organic cotton alternatives, BCI, among others. In this station, we add fibers from food industry waste, namely bananas and pineapples, which are fibers with a low environmental impact. On the more technical-functional side, the collection incorporates Seacell®, graphene, antibacterial and thermoregulatory fibers, moisture management, and anti-static”, he concludes.
Having been present in the sourcing area for five editions, SM Senra once again says “yes” to Munich Fabric Start with the goal of expanding its customer base. “We are going to present garments with careful production and eco-friendly knits, promoting the best we have in the Portuguese textile industry: industrial know-how, innovation, quality, flexibility, and specialized human resources”, advances Silvia Senra, who notes the intention to focus on the Nordic markets.
Top Trends is also optimistic about this edition of Munich Fabric Start, where it hopes to expand contact with German customers, but also Netherlands, Belgium, and Austria. “Right now, with the markets and customers we have in our portfolio, which fortunately has been increasing, we have good prospects for the year 2023. As most of our customer portfolio in the medium/high and high segments are niche customers, brands conceptual, and some high-end, we have not felt the market retraction, and we maintain a growth perspective because our customers are not mass. They have a loyal and specific target audience”, explains Daniel Simões, general manager of the company.
The participation of Portuguese SME companies in MUNICH FABRIC START is an initiative of Selectiva Moda and ATP – Associação Têxtil e Vestuário de Portugal, which aims to promote the internationalization of Portuguese companies in the field of Fashion. The “From Portugal” project is co-financed by Portugal 2020, within the scope of Compete 2020 - Operational Program for Competitiveness and Internationalization and Lisbon 2020 - Lisbon Regional Operational Program, with an eligible support amount of €6,648,794.78, of which €3,735,305.80 come from the European Union, through the European Regional Development Fund.
