Associação Selectiva Moda
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From Portugal takes to Berlin the Portuguese Fashion's sustainable wave

The made in Portugal sustainable fashion continues to take down barriers, this time heading for Berlin, to take part at Neonyt, one of the leading speciality fairs. Marita Moreno, Vintage for a Cause and Zouri will present their latest collections at a trade show where the Green Circle sustainability project will also be present.



Each day more innovative and environmentally responsible, the Portuguese industry will have a prominent presence in Neonyt Berlin, the trade show that specializes in sustainable fashion, which will take place from January 14th to 16th, in the context of Berlin Fashion Week.

Marita Moreno, Vintage For a Cause and Zouri are the Portuguese brands that will exhibit at the Berlin fair, with the support of Associação Selectiva Moda’s From Portugal project. The three Portuguese stands are also joined by a sustainable showcase, put together by the Green Circle project, which will feature a selection of models, entirely created by Portuguese designers, using sustainable materials from the Portuguese industry.

“This event is a reference in the sustainable fashion universe, and it also acts to raise awareness on the importance of combining sustainability with technology and innovation,” explains Marita Setas Ferro, Marita Moreno’s CEO & designer. The Portuguese brand - which recently won the sustainability award at Momad Madrid - will present in Berlin a new collection of bags, backpacks, shoes and sneakers made from sustainable materials such as cork, bio-leather and recycled microfibre, among others.

With a similar strategy, Zouri is also betting on sustainable and innovative materials to stand out before the international markets. “All the materials we use are somehow sustainable. We will present footwear collections for adults and children, with soles made from plastics collected on the Portuguese coast. We also work with other responsible materials such as organic cotton, flax, hemp and pinatex, a material made from pineapple residues. ”

This vast exhibition of sustainable products will be crowned by another edition of Green Circle. First presented at Modtissimo, at Alfândega do Porto, the project has been being presented at international fairs for a year now. The latest models, designed by Portuguese designers and made from Portuguese sustainable materials, promise to dazzle at the Berlin Fair.

The Portuguese companies participation in Neonyt is an initiative of Selectiva Moda and ATP - Textile and Clothing Association of Portugal, which aims to promote the internationalization of Portuguese fashion companies. The project “From Portugal” is co-financed by Portugal 2020, under Compete 2020 - Operational Program for Competitiveness and Internationalization, with an eligible support amount of €11.042.311,82, of which €6.065.501,91 comes through the European Regional Development Fund.