LOLITA IS THE EASY WALK EXPERIENCE STAR AT ISPO
The format might be digital, but that does not deflate the Easy Walk Experience optimism. The Portuguese company that has the Lolita ballerinas as its star product even lists some advantages of ISPO’s new format, where the brand will present four collections.
“ISPO is a familiar name, and a great international storefront, and we believe that these characteristics will remain in the digital format,” says the executive director of Easy Walk Experience. Elio Parodi believes that the new format even has some advantages. “It allows greater freedom of movement and time. Buyers will have the possibility to deeper explore all the fair’s exhibitors, and discover new brands that in a physical edition might go unnoticed because they would only walk through one or two pavilions”, he explains.
A regular at ISPO Munich, Easy Walk Experience will present its complete portfolio, a total of four collections - Basic Collection, Hive Collection, Constellations and Artist Edition - where Lolita, a sporty female ballerina shoe, is the star. “It is a shoe that fits perfectly with the needs of active women looking for a versatile, modern shoe with a unique design, winner of three international awards”, details Elio Parodi.
For ISPO Munich online, which will take place online from February 1st to 5th, Easy Walk Experience scheduled all its meetings because, according to the executive director, “most buyers visit the fair with a closed schedule, reducing the chance of doing random business”. The main goal of the brand is to explore the European, Asian and Latin American markets.
The participation of Portuguese SME companies in ISPO Munich Online is framed by the From Portugal project, an initiative of Selectiva Moda and ATP - Textile and Clothing Association of Portugal, which aims to promote the internationalization of Portuguese companies in the fashion area. The “From Portugal” project is co-financed by Portugal 2020, within the scope of Compete 2020 - Operational Program for Competitiveness and Internationalization.
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