HELIOTEXTIL DEBUTS SUSTAINABLE MASKS BRAND
A new brand of sustainable masks, combined with an online trading platform with 3D customization tools, are the novelties that Heliotextil will present, from February 1st to 5th, at ISPO Munich online, the digital version of the Munich sportswear trade show. Expectations couldn't be higher.
“ISPO has been, for Heliotextil, a stimulus for product development, and an opportunity to keep in touch with our customers who look for novelties and innovation. This year we have an added challenge that directs us towards digitizing the contents, which makes this edition a new experience. Therefore, we are expectant”, says Alberto Pacheco, responsible for the company’s marketing department.
With more than 50 years of experience, Heliotextil has a strong international focus, and the company’s “natural market is European customers and brands”, reveals Alberto Pacheco. Nonetheless, the company's goal is to conquer new markets and diversify customers.
“We are talking about technical products, so it is important to see and feel the product. Without that, we have to strive to create quality content that makes the product’s characteristics stand out, which is not always possible”, admits Heliotextil’s head of the marketing, who is finishing the content for the company’s participation in ISPO Munich.
In addition to the new sustainable masks brand - whose name is still awaiting legal approval - Heliotextil will present a new line of technical elastic bands, as well as a range of sustainable labels.
The participation of Portuguese SME companies in ISPO Munich Online is framed by the From Portugal project, an initiative of Selectiva Moda and ATP - Textile and Clothing Association of Portugal, which aims to promote the internationalization of Portuguese companies in the fashion area. The “From Portugal” project is co-financed by Portugal 2020, within the scope of Compete 2020 - Operational Program for Competitiveness and Internationalization.
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