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FROM PORTUGAL IN THE CITY OF LIGHT

The Parisian exhibition, Maison&Objet, set up in the Villepinte exhibition park, opens its doors from 19 to 23 January for yet another edition. From Portugal, a delegation consisting of 10 companies, will be present, led by the Selectiva Moda Association, under the From Portugal internationalisation project.

Augusto Santos Silva, Minister of Foreign Affairs, and Eurico Brilhante, Portuguese Secretary of State of Internationalization, will visit Maiosn&Objet on 20 january.

3DCork – Burel Mountain Originals – BYFLY – Carapau Portuguese Products – Ditto – Laboratório D’Estórias – Nieta Atelier – Sugo Cork Rugs – Têxteis Iris – TM Collection – are the 10 companies travelling to Paris, with the support of the Selectiva Moda Association.

On its début, 3DCork will be presenting at the event "cork products, together with products made from other natural materials, such as slate and glass, colours and a modern design that is attractive for day-to-day products", says Sara Nunes, the company’s sales manager.

On its third visit to Paris, BYFLY is presenting its collection with many surprises and again the introduction of refined and luxurious materials that will combine with its ceramic pieces. "BYFLY was presented to the public in 2015, at the Ambiente fair in Frankfurt, and from that date, we were invited in February 2016 to bring 5 items to the "Trends" space at the Ambiente fair in Frankfurt, where the latest trends for 2016 were presented. Our goal is to continue the promotion and internationalisation of the brand, but above all to achieve the recognition and appreciation of the product and the brand as Portuguese Luxury Ceramics! ", says Cristina Domingues, the brand’s designer.

A regular presence at the event, the brand Laboratório d’Estórias is highlighting at this edition "a new piece with reference to a very Portuguese item, the azulejo (the Portuguese glazed tile), apart from our collection, with new editions of some pieces", says Sérgio Vieira, the brand’s designer. Its presence at this fair is very important "for Laboratório d’Estórias, this fair is a meeting point to build on and empower the brand’s globalisation", he adds.

On its the fourth attendance, Ditto is presenting its label Byline in Paris, composed of articles conceived under a single design orientation, to be placed on the house or office walls, and with the function of organising a wide variety of objects and papers. "We decided to participate in the Maison & Objet fair of January 2018 to attempt to boost sales to the European market; we hope to find distributors and retailers who will help us promote our collection in Europe", explains Mário Lobo, the brand manager.

At the stand of first-timer Sugo Cork Rugs it will be possible to visualise a contemporary collection with minimalist details, based on an experimental and sustainable design. "Each rug has its own history, colour and texture, where weaving tradition and innovation meet, and come together in harmony. A unique design that perfectly fits into the décor of any interior setting", explains Susana Godinho, the brand’s CEO-Founder and Creative Director.For this first participation, expectations are high "this is a market that values design and creativity, innovation and quality, which are the criteria we wish to meet", she adds.

The last edition of the event had the presence of 3000 brands, 674 of which were new exhibitors.

The participation of these 10 Portuguese companies at Maison & Objet is an initiative promoted by Selectiva Moda and ATP - Associação Têxtil e Vestuário de Portugal (Association of Textiles and Clothing of Portugal), which aims to promote the internationalisation of Portuguese companies in the fashion area. The From Portugal 2017 project is co-financed by Portugal 2020, under Compete 2020 - Operational Programme for Competitiveness and Internationalisation. The value of eligible support totals EUR 12,118,285.17, of which EUR 6,695,352.55 is provided by the European Union through the European Regional Development Fund.
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