PORTUGUESE PREMIERE IN CANNES
The Palais des Festivals will be the stage for the next edition of Maredimoda, which will take place from 7 to 9 November 2017. From Portugal, 4 companies will be present, supported by the Associação Selectiva Moda, as part of the From Portugal internationalisation project.
Under the slogan “Europeans do it better” MarediModa event will reveal new trends for summer 2019 over 3 days.
Bianchi y Sarmento – East Ocean – Lemar – Luipex – are the 4 Portuguese companies that make up the Portuguese committee led by Associação Selectiva Moda as part of the From Portugal internationalisation project.
Swimsuits, bikinis and bathing shorts for kids are the products at the Bianchi y Sarmento stand, exhibiting for the first time at this fair. “This is the first time we are participating, although we have been visiting this fair since 2000. We want to promote our company at the level of fabrics and articles for beach and leisure, and we feel that this is a very important market for our company’s global expansion”, explains Joaquim Sarmento.
Luipex travels to MarediModa with high expectations. “This event will be hosting the biggest professionals of this field, that is, the crème de la crème of clients as well as suppliers. As a result, our expectations are high. This participation will give us greater visibility as an exporter in the sector”, says Eduardo Freitas, the company’s manager. On display will be some beachwear for both sexes, and for all age.
A regular at the fair since its first edition, participating for the first time with the support of the Associação Selectiva Moda, Lemar will be heading for this event with the aim of “making new contacts, but also dealing with existing clients, thus increasing turnover”. As this fair deals in beach fashion, “it is always at this event that we present our new Summer collection, and it is visited by an eclectic range of clients from different countries, always highly affluent”, says Fátima Silva, the company’s management assistant. Plain, striped, checked and printed bath fabrics, as well as fabrics for bags, backpacks, shoes and meshes for various purposes, are some of the highlights.
MarediModa has 100 European exhibitors, carefully selected, providing a first-hand glimpse of their beach fashion collections.
The participation of these 4 portuguese companies in MarediModa was organised by From Portugal 2017, an initiative promoted by Selectiva Moda and ATP - Associação Têxtil e Vestuário de Portugal (Association of Textiles and Clothing of Portugal), which aims to promote the internationalisation of Portuguese companies in the fashion area. The From Portugal 2017 project is co-financed by Portugal 2020, under Compete 2020 - Operational Programme for Competitiveness and Internationalisation. The value of eligible support totals EUR 12,422,824.75, of which EUR 6,815,741.00 is provided by the European Union through the European Regional Development Fund.
